7 in the year 2021, 02 Pebruari, tentang Kemudahan, Pelindungan, dan Pemberdayaan Koperasi dan Usaha Mikro, Kecil, dan Menengah. Available from: makalah/pengantar teknologi informasi International Journal of Business and Social Science.

E-marketing - A literature review from small business perspective. Profil usaha/perusahaan 16 subsektor ekraf berdasarkan sensus ekonomi. Characteristics of small scale enterprises in West Sumatera. Keywords: small enterprises, technopreneur, digital ecosystem, business strategy The readiness of small businesses to adopt technology by preparing their resources is an important factor in this strategy, as is providing the best services according to customer needs. Suitable strategies must be implemented in this digital period based on business strengths, weaknesses, opportunities, and threats in order to improve performance. Technopreneurs will perform better in the digital ecosystem. Small businesses must be operated based on technology that is suitable for their needs and capacities. The findings indicated that increasing performance increases competitiveness.

Internal factors (strength, weaknesses) were identified, as were external factors (opportunity, threats). It used a qualitative approach to explore the digital business strategies. This research focused on the business strategy of small enterprises by considering a SWOT analysis. Business advances are influenced by both external and internal factors in the digital period. Small enterprises must be aware of the accelerated development of technology and communication. Small enterprises are an important part of the economy in the West Sumatra province in Indonesia.

Makalah ekonomi koperasi